Pintarnya creates a super application for Indonesian collars – TechCrunch

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Indonesia’s 60 million workers contribute 20% to its gross domestic product, but they face great uncertainty. Many are forced to move from job to job, some fall victim to job fraud and do not have a stable employment history, unable to qualify for financial services, the founders say Pint. That’s why they created an app that includes verified job postings and financial services, such as loans, for workers. The startup announced today that it has raised $ 6.3 million in initial funding led by Sequoia Capital India and General Catalyst. Funding includes a $ 100,000 grant from Sequoia Spark, a program for women founders in which co-founder Nelly Nurmalasari participated.

Pintarnya was launched in May this year in Indonesia’s major cities Nurmalasari, Henry Hendravan and Girish Pokardas. Nurmalasari and Hendravan were previously senior executives in the Traveloka lifestyle unicorn super application, and Pocardas was the head of KKR, which has worked with portfolio companies in the financial services industry.

In an email, the co-founders told TechCrunch that Nurmalasari also owns a barber shop, and as a small and medium business owner, she has experienced sore points when trying to hire, filter and check job applicants. She also saw that they find it difficult to obtain loans from traditional financial institutions due to a lack of verified employment and a history of income.

“The problem became clear when the consequences of her employee’s struggle became her, as these issues affect employee performance,” they said. “It has strengthened the vision of a single digital platform that can help address this challenge, to be more employable and to access financial services products.”

Pintarnya focuses on the food and beverage, hotel and retail sectors, which are now reopening after the COVID blockade, and logistics. It also plans to expand into other sectors and is open to partnerships with employers from other industries.

Applicants register and create a profile, and then Pintarnya uses this information to recommend vacancies based on their requirements, location, skills and other data. The main criteria include the distance between work and home, their profile and work history, and the ability to self-determine. The team said that as they build a track record of successfully connecting and locating job seekers with employers, Pintarnya’s recommendation algorithms will be better if “you understand what other job seeker traits are more likely to turn their application into a successful one. employment ”. The variables he takes into account include the current salary and availability of the applicant, regardless of whether they have a photo in the resume and the frequency with which they change jobs.

Pintarnya also works with employers to select and recruit the most suitable employees for their needs, including online tests. It also validates vacancies to avoid fraud, and highlights vacancies with green markers. The verification includes verifying that the list of vacancies came from a real employer, and curating them based on new posts, vacancies closest to job seekers, vacancies for inexperienced people, salary information and other factors the platform is experimenting with. .

“Technology has changed the types of jobs being created in Indonesia, but the recruitment process, especially in the blue-collar segments, is still disrupted,” Sequoia India chief Abhik Anand said in a statement. “Pintarnya’s founding team brings many years of exceptional experience in creating technological and financial products to address this challenge, and we look forward to working with them in their way to help millions of Indonesians realize their full economic potential.”

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