When Salesforce spent nearly $ 16 billion buy Tableau in 2019, she received a campaign to bring data to the masses. As a cloud solution, it fits well into the growing federation of cloud products and Salesforce services. Over time, it makes sense that the two companies are finding ways to integrate with each other’s technologies and the entire product family.
Today at the Tableau customer conference in Las Vegas, the company announced a deeper integration with Einstein, AI Salesforce platform. Perhaps unsurprisingly, this integration includes CRM data, the bread and butter of the Salesforce platform.
Tableau CEO Mark Nelson spoke of opportunities for customers when combining the capabilities of the two companies. “Salesforce Einstein AI generates over 152 billion forecasts every day. Using these ideas, even beginners can see more of what’s out of their data, and understand why or they see what might happen in the future. And what to do with it, ”he said at a press event on Monday before the conference.
Francois Aenstat, the company’s director of products, says the two companies have seen the value of integrating and exploring how Einstein can complement Tableau. “About a year ago, we presented Einstein’s discovery in Tableau, which was Einstein’s first integration into Tableau and allowed people to do more, but still required a lot of configuration, ”he explained.
This time the goal was to simplify integration and make it more accessible by automating the creation of a predictive model.
“It uses everything that the customer has already set up in Tableau, their connection to data, through data sources, through security, through their management model. You don’t need to go anywhere else, ”he said. What’s more, even though the models are equipped with AI Salesforce technology on the back, they are built and live in Tableau.
Although AI is a great integration point, the company has also built in communications in Slack you can discuss the data how it is generated in Mulesoft where it provides API connectivity to a number of systems for which there may be no ready-made connectors, and Salesforce Flow, company automation product which can use data as triggers to stimulate action based on specific data points.
Ajenstat says the goal of these integrations is to make customer data more accessible and effective, and ultimately stimulate business growth. “It’s just a new world of possibilities. It is an opportunity … to accelerate innovation, accelerate customer success and, ultimately, accelerate the mission we have carried out to help people see and understand data, ”he said.