Apple CEO Tim Cook reiterated his company’s commitment to the environment, privacy and accessibility during an introductory speech at the nation’s leading university for the deaf.
Cook said his company’s partnership with Hunger University in Washington highlighted Apple’s efforts to create inclusive products. He singled out collaboration with the Gallaudet community as particularly important to help companies create a directory in Apple Maps to help people find businesses that belong to the deaf. An apple too made the iPad available to students at school during the pandemic and worked on deaf care functions.
“We are incredibly lucky to have such innovative and dedicated partners,” Cook told the alumni. Molly Feeney, a class glorifier, thanked Cook for accepting her invitation to speak, which was shared via Twitter.
The address echoes the broader comments of Apple, which has tried to separate itself from other device manufacturers by highlighting specialized features that meet the needs of iPhone, iPad and Mac users with hearing, vision and physical impairments. Among the company’s developments: Apple Watch control functions, in company stores and features that allow people .
Galade’s choice came after Apple surprised the film world by winning an Oscar for Best Picture for CODA, a film with mostly deaf actors. CODA, short for Deaf Adult Child, was broadcast on Apple TV Plus.
Since his arrival, Cook has become increasingly vocal about social issues coming out gay in 2014. He wrote a work of 600 words for The Washington Post combating discrimination against gays, lesbians, bisexuals and transgender people. In addition to supporting LGBTQ rights, Cook also weighed immigration and hate speech.
He has regularly spoken out against former President Donald Trump’s efforts to limit immigration. He also criticized Trump’s statements in defense of white supremacy at a deadly rally in Charlottesville, Virginia, as well as the former president’s plans to ban transgender people from serving in the military.
“We owe it to everyone who serves,” Cook wrote at the time. “Discrimination against anyone deters everyone.”