A model has revealed some of the wild methods used by fashion and beauty brands to ‘trick’ people into buying things. Maddie White (pictured), who was born in the UK but grew up in Los Angeles, California, posted a clip on TikTok in which she shares a few insider secrets. First, the 26-year-old reveals how fashion brands use the fastening technique to make clothes look tighter than they actually are.

In the video, White recounts how she ordered a little black dress online, but when it arrived, “it looks like this… It’s like the same thing, but it’s not the same thing.” She then goes on to say that it is very likely that the model who was wearing the dress in the photos online was wearing clips to give her a more fitted look.

Using a hair barrette, White shows how clipping it to the back of her dress instantly gives her waist a more defined look. She then attaches the same clip to the front of the dress to show off the hourglass shape when she turns around.

In an online store video of models parading the products, White says skilled videographers simply stitch together pieces of footage so that no pins or clips are visible as the model rotates.

The TikTok star, who has more than four million followers, goes on to reveal how underwear brands force models to “stuff” their bras to get a fuller look. White recalls one occasion when she went to her first casting for Victoria’s Secret, and they didn’t take a single photo of her until “they stuffed the bra twice.” In the video, the British beauty demonstrates how injecting fillers from another bra instantly improves cleavage. But it’s not just the fashion industry that’s fooling the public, White says, so are beauty brands.

The brunette says that for her first modeling job at Loréal, she was decked out in four sets of hair extensions carefully dyed to match her hair color.

She recalls: ‘[They were] then taped to my head for a day. These extensions had security, they cost so much money [but] in the end they just threw them out.” The video shows a photo of White, who was modeling for Loréal at the time, with her fake luscious locks on display.

Another instance of cheating occurred when White was hired as a leg model for an ad because the fashion brand didn’t like the size of another woman’s legs. She explained: “So they made me come in my little size 7 just to be leggy.” White, who in her teens posed for many major magazines such as Harpers Bazaar Japan, Company and Wylde, concludes in the video: “Fashion brands do it, beauty brands do it, they’ve always done it.

“People kept making you buy things.” To date, White’s video, titled “just a few tricks,” has been viewed more than 4.6 million times and garnered more than 900,000 comments. Many commentators applauded White for sharing her trade secrets. The distribution of other people in the fashion industry also supports her claims. In the photo: White at 16 years old.

Camille Lescay wrote: “I have worked in fashion for many years and I can guarantee that almost 100 percent of the clothes are buttoned according to the model.” And Kaylan Carter commented: “I’m a fashion photographer and learning this was an eye opener! Not to mention retouching.” Meanwhile, creator @.jessicalidia said: “I’ve been in the industry on the marketing side and I still get scammed.” Pictured: Bely in 2015.

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