Adidas ends cooperation with Ye due to anti-Semitic comments

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Adidas has ended its partnership with the rapper, formerly known as Kanye West, due to his offensive and anti-Semitic remarks. “Adidas does not tolerate anti-Semitism or any other form of hatred,” the company said in a statement on Tuesday. “Ye’s recent comments and actions were unacceptable, hateful and dangerous and violate the company’s values ​​of diversity and integration, mutual respect and fairness.” This comes after the German sportswear company faced pressure to cut ties with Ye , and celebrities and other people on social media called on Adidas to act. Earlier this month, the company said it was reviewing its lucrative sneaker deal with the rapper. Adidas has become the latest company to cut ties with Ye, who has also been suspended from Twitter and Instagram for anti-Semitic social media posts. the networks said it violated their policy. He recently suggested that slavery was a choice and called the COVID-19 vaccine “the mark of the beast,” among other comments. He was also criticized for wearing a ‘White Lives Matter’ t-shirt at his Yeezy collection show in Paris. Ye’s talent agency, CAA, dropped him, and studio MRC announced on Monday that it was shelving a full-length documentary about him. The Balenciaga fashion house cut ties with Ye last week, according to Women’s Wear Daily. JPMorganChase and Ye ended their business relationship, although a breakup of the banks was in the works before Ye’s anti-Semitic comments. In recent weeks, Ye also ended his company’s partnership with Gap and told Bloomberg that he plans to cut ties with its corporate suppliers. After being ousted from Twitter and Facebook, Ye offered to buy the conservative social network Parler. Demonstrators on an overpass in Los Angeles on Saturday unfurled a banner praising E’s anti-Semitic comments, sparking an outcry on social media as celebrities and others said they were siding with Jews.

Adidas has stopped working with the rapper, formerly known as Kanye West, because of his offensive and anti-Semitic remarks.

“Adidas does not tolerate anti-Semitism or any other form of hatred,” the company said in a statement on Tuesday. “Ye’s recent comments and actions were unacceptable, hateful and dangerous, and violate the company’s values ​​of diversity and inclusion, mutual respect. and justice.”

It comes after the German sportswear company faced pressure to end its relationship with Ye, with celebrities and others on social media calling on Adidas to act. Earlier this month, the company said it was reviewing its lucrative sneaker deal with the rapper.

Adidas is the latest company to cut ties with Ye, who has also been suspended from Twitter and Instagram for anti-Semitic posts that the social networks say violate their policies.

He recently suggested that slavery was a choice and called the COVID-19 vaccine “the mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” t-shirt at the Yeezy collection show in Paris.

Ye’s talent agency, CAA, dropped him, and studio MRC announced on Monday that it was shelving a full-length documentary about him.

Fashion house Balenciaga cut ties with Ye last week, according to Women’s Wear Daily. JPMorganChase and Ye ended their business relationship, although a split of the banks was in the works before Ye’s anti-Semitic comments.

Ye also ended his company’s partnership with Gap in recent weeks and told Bloomberg that he plans to cut ties with his corporate suppliers.

After being kicked out of Twitter and Facebook, Ye offered to buy the conservative social network Parler.

On Saturday, protesters at an overpass in Los Angeles unfurled a banner praising E’s anti-Semitic comments, sparking an outcry on social media as celebrities and others said they stood by the Jewish people.

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